Archive for the Search Engine Optimization (SEO) Category
Posted by Filed Under SEO Vendors and Firms, Search Engine Optimization (SEO) with Comments Off
It is our opinion that of the SEO Companies out there, the best ones set expectations clearly for clients. For example, SEO keywords require constant metrics and updates to evolve. It should be clear what the keyword strategy involves so that the client knows the strategic work is being put in that will drive results. Shady SEO companies often promise first page Google results within 24 hours for a price, such as $200. This is almost always either a false claim, or done with paid ads which turn on only when funds are put towards specific keywords and ads they can show a client. They may say to search on a specific search phrase, such as “handheld mobile applications tool santa clara ca”, where it is such a specific search that there is no question the client can see the result. The problem here is that there may not be anyone searching for the given keyword phrase/s. It may show up quickly because either it is a quickly indexed rare blog entry as well.
We are very clear on our services and how we will show results in metrics. This is key.
Posted by Filed Under Online Marketing, Search Engine Optimization (SEO) with Comments Off
It is totally possible to take care of SEO in house at a company. This is best done by hiring an internal SEO expert to manage an external SEO Company or vendor. Having an external SEO company is the best way to use extensive experience of experts to eliminate mistakes and possible wasted time the company may spend.
Some people tell companies not to hire SEO companies since they think the basics of SEO are easy. In our opinion, telling a company not to hire a professional SEO company is like telling a restaurant that since cooking is easy there is no need to hire a skilled chef. Sure, SEO or cooking can be easy to do one simple task here and there, but to do things well, extensive experience is needed.
Posted by Filed Under Online Marketing, SEO Techniques, Search Engine Optimization (SEO) with No Comments
When we work with companies on SEO, duplicate content is a huge issue to be aware of. Often there may be pages, PDF files, or whole sections of full sites that are duplicate content. This can get a Website dinged in a big way on the Web. There are many strategies to prevent duplicate content that we have used, and in almost every case we have worked with companies long term, there is a different solution or combination of solutions.
