Archive for the Search Engine Optimization (SEO) Category
Posted by Filed Under SEM, Search Engine Optimization (SEO) with No Comments
It is very important that SEO (Search Engine Optimization) is done with quality, for the benefit of Website visitors, search engines, and the individual or business owning the Website. If a Website is promoted with low quality SEO due to lack of intention to help people and search engines, it is often difficult to make that Website soar in the long run.
SEO can be done by a person with Internet access with any skill level. With that, at best a business Website brings in a high level of traffic and conversion. At worst, a business Website cannot secure listings in search engines, or an increase in traffic.
There are short and long term dangers in running a low quality SEO program. With nothing new on a Website for people or search engines, there is not much reason for people to visit and revisit the Website. There is also no reason for a search engine to spider the Website as often as with a valuable, useful Website. In the long term a Website with low quality SEO has a good chance of building a strong track record with people and search engines.
In terms of track record, people are more forgiving than search engines. Some people can embrace the new Website while many search engines will include months or years of poor track record in their algorithm.
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Some people ask, how important is SEO ( search engine optimization) in this economy for businesses? In our opinion, it is no more important now than before. To be more clear, before it was very important, and today it is very important!
It is not enough just to get listed on search engines. It is important to have the listing read the way you want. It is also important to have more real estate on search engines show your Website, plus more pages on your Website to be indexed.
Most importantly, it is crucial that when someone is searching with keywords for something where you can help them, that you come up as high as possible in search results.
Posted by Filed Under Online Marketing, Search Engine Optimization (SEO), Website Design, Website Development with No Comments
For more than a decade, we’ve run Imagine 123, ensuring client Websites are built with the latest technologies and online marketing strategies. What makes us different? Well, what makes a TV show bomb vs. another show soar such as ABC Lost? What makes one restaurant have a line out the door each day for lunch, and another on the same block close 6 months later due to lack of business?
It is the people who are innovating, setting standards, and running the business. We feel that we do more than embrace new technologies. We deeply understand what has been done differently for hundreds of top clients to make them soar. We know that one size does not fit all. Every Website needs a unique, clever strategy, and we are up to the challenge. It really should be a challenge every time. This should not be easy, but instead an inspiring process for us and the client to discover a new plan for them to stand out from the rest.
We are up for the task.
Posted by Filed Under Search Engine Optimization (SEO) with Comments Off
Search Engine Optimization, otherwise known as SEO, is a crucial component in online marketing. Without SEO keyword strategy, and a strong understanding of your Website focus, the Website may not convey what you want. Our strategy starts with spending a lot of time understanding a business, related content, developing keywords for your Website, building out the Website with a correct overall and page specific focus, and then building up the Website on the Internet.
Posted by Filed Under SEO Vendors and Firms, Search Engine Optimization (SEO) with Comments Off
It is our opinion that of the SEO Companies out there, the best ones set expectations clearly for clients. For example, SEO keywords require constant metrics and updates to evolve. It should be clear what the keyword strategy involves so that the client knows the strategic work is being put in that will drive results. Shady SEO companies often promise first page Google results within 24 hours for a price, such as $200. This is almost always either a false claim, or done with paid ads which turn on only when funds are put towards specific keywords and ads they can show a client. They may say to search on a specific search phrase, such as “handheld mobile applications tool santa clara ca”, where it is such a specific search that there is no question the client can see the result. The problem here is that there may not be anyone searching for the given keyword phrase/s. It may show up quickly because either it is a quickly indexed rare blog entry as well.
We are very clear on our services and how we will show results in metrics. This is key.
Posted by Filed Under Online Marketing, Search Engine Optimization (SEO) with Comments Off
It is totally possible to take care of SEO in house at a company. This is best done by hiring an internal SEO expert to manage an external SEO Company or vendor. Having an external SEO company is the best way to use extensive experience of experts to eliminate mistakes and possible wasted time the company may spend.
Some people tell companies not to hire SEO companies since they think the basics of SEO are easy. In our opinion, telling a company not to hire a professional SEO company is like telling a restaurant that since cooking is easy there is no need to hire a skilled chef. Sure, SEO or cooking can be easy to do one simple task here and there, but to do things well, extensive experience is needed.
Posted by Filed Under Online Marketing, SEO Techniques, Search Engine Optimization (SEO) with No Comments
When we work with companies on SEO, duplicate content is a huge issue to be aware of. Often there may be pages, PDF files, or whole sections of full sites that are duplicate content. This can get a Website dinged in a big way on the Web. There are many strategies to prevent duplicate content that we have used, and in almost every case we have worked with companies long term, there is a different solution or combination of solutions.
