Most Important Components in Online Marketing for Businesses
December 12, 2008 Online Marketing
When marketing online for a business, there are a number of important components. Quality time invested in each of these can notably increase online traffic, conversion, and in store customers who find you on the Web.
On your Website
- Your domain name is very important. Either your URL is branded, keyword specific, generic, location based, or a combination of these. It is crucial to choose the right URL strategy for your domain.
- Your Website focus needs to be spot on and aligned with what users are looking for.
- Your UI (layout) needs to be sticky to keep users around and convert them.
- Your Website content is highly important as this is what people read and refer to friends.
- Updates are important to bring visitors back and show new visitors your business is alive.
- SEO strategy is key so that your business can be found by search engines.
- New Website rollouts keep you cutting edge.
From your Website
- RSS feeds let people stay in touch with what is happening on your site.
- Email marketing keeps people buying and coming back over time.
- External tools such as Twitter are fun for people to keep tabs on you.
Off your Website, but Online
- Linking from the right Websites, in the right way, can help you with inbound traffic and search engines.
- Quality articles and press releases on the right sites, with targeted content, build up your expertise and bring in traffic.
- PPC and other ads can supplement organic SEO.
Offline, when all above are maximized
- Radio ads can bring in additional online traffic if relevent.
- Print work can bring in additional visitors.
Conclusion
These are just the tip of the iceberg, as they could all be implemented poorly with no results or well with top results. We test and measure new technologies constantly, and these also can supplement the above components.
